We are excited to have him help us chart the path forward, together with a team very passionate about location intelligence.” “Serge has done it before, he has helped take a small company to a global brand. “This is a significant step forward for xAd,” said D Sharma. Matta lends decades of marketing and analytics industry expertise to the fast-growing location intelligence category. To support the growth and increased scale of the business, the company has appointed industry veteran Serge Matta as President of Global Sales and Marketing at xAd. The latest round of funding will accelerate xAd’s commitment to help the world better understand and apply this fast-growth and emerging technology to communities in critical times of need (as seen with Location for Good), not just helping businesses improve sales. $42.5m investment into AI and location data led by Eminence Capital Weather has also been shown to have an immediate and measurable impact on sales, especially for retailers and other consumer businesses. This underscores the cultural expectation for on-demand information that is not only accurate but relevant to a consumer’s location and experience.
“We are driving the future of artificial intelligence by combining data sets that can not only capture the most accurate consumer behavior but also predict where they will go next.”Īccording to eMarketer, checking the weather is one of the top three most popular activities on US smartphones. “The power of our data gives businesses the fundamental ability to understand and serve their audiences better,” said xAd CEO Dipanshu “D” Sharma. This enhanced data set will also allow businesses to better plan for user behaviors brought on by the real-time nature of weather and other location factors.
In addition, xAd will now be able to build deeper data sets to predict patterns and trends for more useful insights that marketers can turn into valuable experiences for consumers. The deal will expand xAd’s mobile user visibility to 50 million users – who have opted in to share their location data many times a day, allowing each technology platform to become richer, more intuitive and accurate.
The acquisition will bring together the scale of xAd’s global, real-world intelligence and contextual database with WeatherBug’s daily user reach and engagement and a data infrastructure built from one of the largest IoT networks, across ten thousand private weather stations (5x larger than the National Weather Services’ collection). The financing is led by Eminence Capital and joined by W Capital and existing investors IVP and Emergence Capital.Ĭonnecting the power of location technology with the most accurate weather data.
Acheive weatherbug series#
On the heels of this news, the company closed its series E funding of $42.5 million.
Acheive weatherbug tv#
15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,, and WeatherBug connected TV assets.